adidas Celebrates Chinese New Year with New Collection Launch
By Nerisa Eugenia Waterman
As one of the leading brands in the Chinese sports industry, adidas has built a strong cultural connection with Chinese consumers through its high-quality products and consumer-centric communication. The world-renowned creator sports brand celebrated Chinese New Year (CNY) 2020 with a new collection launch.
The Chinese New Year (CNY) collection offers a variety of products across adidas Sport Performance and adidas Originals. Following the launch of the CNY campaign, adidas also announced its new brand ambassador, Liu Yifei, a confident, passionate and energetic actress who herself is a creator.
The adidas Chinese New Year (CNY) collection was inspired by traditional Chinese cultural elements: spiritual animals including the tiger, crane and koi fish; Chinese flowers such as the peony, begonia, and lotus; the Twelve Ornaments and other traditional Chinese totems. The adidas CNY campaign features an array of creators, from athletes to celebrities who united together in a traditional Tang-Dynasty-inspired Chinese banquet, showcasing their own way of CNY celebration with creativity.
Inspired by land, sea, and air, adidas designers came up with three CNY-themed patterns and adapted them to fashion sportswear and gear designs. adidas CNY collection offers a full range of products across Athletics, Basketball, Outdoor, Running, Kids and Originals, bringing all these cultural elements to life.
“ Tiger and peony pattern “ empowers people with courage and strength. adidas offers a wide range of apparel products as well as running shoes, including UltraBoost 20 & HARDEN VOL.4.
The female CNY collection combines “ Crane and begonia pattern “ with the iconic three-stripe element, creating a stylish and energetic look that fits CNY occasions well.
“ Lotus and koi fish pattern “ is a representative of a kid’s imagination and auspiciousness, which brings vivid imagination to the kid’s collection.
adidas CNY collection is now available at adidas retail stores and https://www.adidas.com.cn/campaign/sp_cny?locale=zh_CN
Originally published at http://nerisaewaterman.com on January 28, 2020.
